sales, strategy, entrepreneur, consulting

How to Create a Sales Strategy

In order to target your customer and generate revenue, it is very helpful to create a robust sales strategy that you can use as a living document in navigating to this goal. The purpose of the sales strategy is to detail how you intend to sell your products and services and how you are going to close the deals from those leads.

1. Outline the Sales Goals

In order to achieve anything, you have to outline what your purpose is, who you will target and by when. Include a summary of your goals as well as who will be in charge of each target market, service, or product. All this information will lay a clear landscape of what needs to be achieved to be considered a successful day/week/month/year. This will also help in growth so that you will have a reference point to internally compete in being better against.

2. Detail How You Will Execute the Plan

In addition to outlining what needs to occur, you must detail how it will occur. Creating processes, scripts, presentations, and leave behind marketing material will help in achieving the goals set in place in an organized, methodological, and duplicatable manner.

3. Analyze Results, Celebrate Achievements, and Aim Higher!

Planning and working won’t do any good unless outcomes are analyzed and achievements are celebrated. Afterall, no matter what type of business we are in, we are not robots and we all have feelings. Thus, it is a must to take some time out and analyze our results and applaud the positive fruits of our labor. This will also create an opportunity to repeat this positive cycle and create higher targets and more happiness all around!

Remember, we at Kallas & Co. are here to help if you need any assistance with or advice on your business plan. Contact us!


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